Ｖision Ｍission Value Idea andI llustrate

The synthetic values of vision, purpose, strategic objectives and business philosophy are the best embodiment of the enterprise spirit and style, which determines the institutional arrangement, employee behavior mode and work goal setting of the successful group.

1、 Corporate vision: lead diversified first-class layout and promote the development of comprehensive industries

[connotation interpretation] Chenggong group has formed a "plate type" development layout of coal, automobile and aviation. Only by being first-class in China can it achieve comprehensive industrial development.

2、 Corporate mission: join hands in success and create a better life

[connotation interpretation] in the implementation stage of differentiation strategy, regardless of coal production and marketing, automobile manufacturing and aviation services, the ultimate goal is to come from success and work together to create a better and comfortable life based on the needs of employees and customers.

3、 Core values: persistent challenge, confidence and responsibility

[connotation interpretation] is the world outlook and methodology shown by successful people in the practice of creating material and spiritual wealth, which directly reflects the value orientation of successful groups.

4、 Enterprise goal: take the road of successful independent innovation and development

A century old shop of a refugee enterprise in China Construction Bank

[connotation interpretation] is the goal and standard to be achieved by the group in a certain period of time. It means that successful people rely on their own conditions, constantly innovate, strive to explore, achieve first-class and rank among the advanced in the industry.

5、 Enterprise spirit: standardize work and be honest

[connotation interpretation] it is the group consciousness consciously recognized by the Group employees, the concentrated embodiment of the enterprise purpose, value criteria and management philosophy, and the cornerstone and core of the group culture.

6、 Work style: punctual, accurate, dedicated and efficient

[connotation interpretation] refers to the attitude and behavior of the group's employees in thought, work and life. It is also reflected in the group's management style, which is a distinctive feature of successful people's words and deeds. They execute instructions, complete tasks on time and accurately, be dedicated and efficient.

7、 Crisis consciousness: be content with danger and think ahead

[connotation interpretation] the industry policy and market have changed many times, the raw materials, manpower, operating expenses and costs are increasing, the operating pressure is increasing day by day, and the operating risks are expanding. Due to various uncertain factors endangering the enterprise, the survival and development of the successful group is related to the future and hope of every employee. Only when we are in a stable situation, we often think of danger and think of change in times of hardship, can we meet the challenges and continuously promote the steady development of the group.

8、 Quality awareness: quality wins the market

[connotation interpretation] responsibility, focus and effort. Only by accurate and careful design and development, maintaining efficient and accurate production management control, promoting strict control and ultimate pursuit of product quality, and focusing on every detail, can the product be integrated into the market. The product is the character, and the refinement of character can win the market.

9、 Overall situation consciousness: seeking victory and overall situation

[connotation interpretation] overall pattern, overall strategy and win-win cooperation; The development of a successful group is a game of chess. Those who do not seek the overall situation are not enough to seek a domain; He who does not seek eternity is not enough to seek a moment. Let employees really feel that the diversified business sector of the group is "a game of chess". Make use of the development foundation, solid performance and good plate effect to support the development of emerging sectors. Treat the group from the perspective of the overall situation and seeking development, judge the situation carefully, and feed the vulnerable sectors with the stability of emerging businesses, so as to achieve the overall survival and win the whole victory.

10、 Executive awareness: no excuses

[connotation interpretation] it is the consistent style of successful people to give instructions (orders) without any excuses. In any case, orders are orders, which should be obeyed as resolutely as soldiers. Obedience is a reliable guarantee to ensure the smooth, rapid response and victory of the group's government orders. If each order (order) is connected in time and executed effectively, it will produce greater efficiency.

11、 Cost awareness: what you cut down is what you earn

[connotation interpretation] cost control is the magic weapon for the success of the group. Every penny spent on the blade will produce value. The benefits of the group come from many aspects, but cost control is one of the most important aspects. The chaotic and extensive operation will inevitably lead to the waste and unlimited expansion of costs, resulting in the swallowing of profits and even more losses.

12、 Caring consciousness: people treat each other with kindness and sincerity

[connotation interpretation] the loyalty, professionalism and professional practical ability of employees are the integration of external appearances. The key is to look at the heart, be kind and treat each other sincerely. Behind each employee is a family. It is the basic responsibility of the group to provide reasonable posts and salaries for employees, and perfect welfare benefits are the basic guarantee for employees to work at ease, Rich training and fair and just promotion channels are important ways for employees to grow and become talents. Clear rewards and punishments and courage to motivate are important means to obtain employees' motivation. Being honest with each other is the source of savings and driving force, so as to unite and win-win in the future.

13、 Awareness of management (including organization, leadership, decision-making, control, selection, employment, education, retention, etc.): standardized, scientific and effective decision-making

[connotation interpretation] success will continue to build and improve the standardized management system, adhere to the continuous optimization of system and workflow, and establish a scientific and efficient decision-making mechanism and management system.

Organizational philosophy: Strategic concentration, unity and stability, rapid and effective cooperation

Leadership concept: training demonstration, trust and incentive

Decision making philosophy: careful demonstration, scientific analysis, think tank, and support team consensus

Control concept: overall control, operation coordination, efficiency priority and continuous improvement

Selection concept: reasonable evaluation of actual combat of Horse Racing Post

Employment philosophy: trust and authorize people to make the best of their talents

Education concept: give consideration to morality and talent, integrate culture, teach students according to their aptitude and respect personality

Retention concept: career retention incentive retention culture retention feelings retention

14、 Business awareness: Service Innovation warms customers

[connotation interpretation] customers' expectations and needs are the goal of successful people's efforts. Only excellent products and high-quality services can win the market. Service is the best means for enterprises to contribute to the society. Only by deeply understanding customers' needs and psychology and grasping the dynamic changes of the market and society can they continuously adjust flexibly and efficiently and exceed customers' expectations, It is the tireless pursuit of successful people to warm the hearts of customers and stimulate the touch of cooperation.

15、 Cultural awareness: knowledge must advance with cultural people

[connotation interpretation] the top management of an enterprise depends on cultural management. The so-called culture is the source of enterprise development. The purpose of cultural people is to penetrate into the mind, melt into action, and even promote development, which is the symbolic comprehensive embodiment of the development of a successful group.

16、 Brand awareness: quality as the root and focus as the soul

[connotation interpretation] the quality of products and services is the basis for establishing the group's brand. Only by establishing the brand image, continuously improving the quality of products and services, and paying attention to scientific and technological innovation and image building can we fundamentally solve the position of the brand in the development of the group. Only by continuously honing the internal character of the group and paying attention to quality for a long time is the soul, In order to insert flying wings for the higher take-off of the group.

17、 Market awareness: brand conquers the market, reputation wins the hearts of the people

[connotation interpretation] with the increasingly fierce market competition, grasp the law of market dynamic changes, make rapid and efficient responses according to market changes, form excellent brands and high reputation, conquer the market and win the hearts of the people.

18、 Marketing awareness: ① willing to serve users and willing to pay for users

② Success comes naturally

[connotation interpretation] ① an old saying goes well: "users are God." To serve God is to be willing and willing to give. In the attitude towards users, only by being willing and willing to develop at the same time, can we grasp the leader of marketing and create a world.

② Practicing internal skills, tamping the foundation, creating brands and expanding the market are the principles pursued by the group and the rational understanding of marketing by successful people. In particular, we should grasp the changing market law, establish a high-quality marketing team, make rapid response, and form flexible and stable tactical adjustment.

19、 R & D awareness: from customer satisfaction

[connotation interpretation] R & D is the premise for enterprises to continuously provide the latest and best products. It is forbidden to build cars behind closed doors and talk on paper. R & D takes customers as the starting point, market demand as the guidance, based on the current situation of the group, balances costs and benefits, makes use of advanced technologies and ideas, fully digests and absorbs advanced achievements at home and abroad, and forms independent innovation R & D capability, Take customer expectations and needs as the origin of product design and R & D, constantly optimize and pay attention to humanized demand standards, and feed back products and services that meet market demand to customers.

20、 Safety awareness: responsibility is like a mountain and life is the foundation

[connotation interpretation] safety is greater than heaven, and responsibility is as heavy as a mountain. Safety is a major event that is talked about every day, every month and every year. The life safety and physical and mental health of employees are the most important core links of the group. Only by self-consciousness and unremitting efforts can we achieve the goal of "zero accident, zero hidden danger and zero doubt", so as to ensure the life safety of employees.

21、 Development awareness: diversified accommodation, both internal and external

[connotation interpretation] in the process of transforming the coal energy industry into a diversified and comprehensive industrial group, we should realize the overall and coordinated development of multi plate and multi line resources, make use of the good energy industry foundation, constantly adjust the industrial structure, optimize the industrial layout, orderly promote the diversified and steady development of non coal industries such as automobile and navigation, and continuously improve the comprehensive strength of the group, Enhance the core competitiveness of enterprises, cultivate key industries, explore emerging fields and enhance the comprehensive anti risk ability.

22、 Innovative consciousness: civilized development and independent development

[connotation interpretation] entrepreneurship and development has been the creed that the group adheres to so far. It is civilized in thinking, good at expanding and walking out of the path of independent development. Coal is small for big, and aviation service and automobile manufacturing are unique in a certain range.